Spotify, the world’s largest music streaming subscription service, which has a community of over 159 million users, including over 71 million Spotify Premium subscribers and now across 65 markets worldwide has extended its tentacles further. They have launched in South Africa, alongside some other countries deemed to be great markets.
According to a press release, “We’re delighted to announce that Spotify launches today in Israel, Romania, South Africa and Vietnam.Offering an unrivalled mix of domestic and international music, discovery features and revolutionary personalised curation perfectly tuned to your taste, music fans across all countries can now enjoy instant access to Spotify’s free ad-supported and subscription services.”
Cecilia Qvist, Global Head of Markets at Spotify, says: “We’re really excited to bring Spotify to Israel, Romania, South Africa and Vietnam, connecting their rich music cultures with millions of artists and users across the world.”
Following the launch in South Africa, users have question when the music streaming platform would come to Africa’s most populous nation. Well, no one knows yet. Responding to a twitter enquiry by a user, “Hi there! We’re afraid we don’t have any news on when Spotify will be available in Nigeria. Don’t worry, we’re launching regularly in countries around the world.”
However, I don’t think they’ll take too long to expand further throughout the continent. SA might just have been the appetizer.