Having been initially available only in the US, UK and Canada, Google Survey, a business product that helps businesses or companies to achieve customized market research has finally launched in Kenya. The product was first released in March 2012.
With this, Kenyan companies and businesses now have access to a platform which would help them to easily create online and mobile surveys. These surveys are (to be) aimed at assisting them in making more informed business and marketing decisions. Asides it’s flexibility in creating surveys, Google Survey’s also prides itself in its affordability. The surveys allows to create over 10 question types, including Single answer, multiple answers, Open-ended and more.
A minimum of $0.10 per complete question in each survey would be charged by Google. But if on another hand, a business chooses to uses targeted customers and longer survey questions, the price could go up to $10 per complete question. Before now, Google survey was meant as an alternative to internet paywalls or websites that publish content. It allowed users fill out a survey in a bid to get access to premium content, instead of paying for it.
Google is not just offering a premium service. There is also a free website satisfaction surveys for content creators through a set of pre-set generic questions. And just like Google Adsense, publishers can publish surveys on their sites. The publishers will, with this, earn $0.05 per response.
According to Google, here are the main uses of the Google Survey tool:
+Brand insights tracking – monitoring consumer opinion on a brand
+Consumer research – understanding consumer demands, behaviours and preferences
+Core Ad effectiveness measurement – using Google’s user targeting tools to reach the right people at the right time during a campaign