Building Data Driven Businesses – The best approach for startups in Africa

Data driven businesses

  A data driven business is what all entrepreneurs and startup founders should aspire to build. Today, startups have access to tons of data far beyond what businesses used to have in the 90’s . This enormous amount of information about industries, market trends & consumer behaviour when garnered together, could be your biggest competitive advantage […]

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Becoming a successful female entrepreneur – 4 Tips you should know

  Female entrepreneurs in Africa have made a name for themselves in various sectors such as Fashion, Information Technology, Food and Entertainment; even when some men in the society still believe that their wives belong to the kitchen, the living room and the other room – Did I hear you mention a name? In 2013, […]

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Key to Developing Your Startup Idea in 5 Days – Google Ventures

Google Ventures recently announced the development of a new method to test ideas and solutions, before launching your minimal products to understand, if the idea is any good. It gives product developers the ability to build and test any idea in 40 hours The sprint is a five-day process for answering critical business questions through […]

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Nominate 30 Under 30: Africa’s Best Young Entrepreneurs

Next month, I will publish the 2015 ranking of the 30 Under 30: Africa’s Best Young Entrepreneurs. Now in its third year, the list is the most definitive guide to the continent’s entrepreneurial best – the youthful game changers and visionaries who are building the companies that will lead in the future. I am looking […]

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My product does not exist in the market- how do I sell it?

Last month, we talked about the various kinds of startup entrepreneurs and their approach to business. We will now examine, via case studies, the most common mistakes that start-up entrepreneurs make. Here’s the first one: Problem:  Selling to the wrong customer This client, hereafter referred to as Plasma had an offering in the healthcare space. […]

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