Nigerian Startup, Digital Nation launches short link service

Just on the back of an announcement by search giants, Google that it will end support for its short link service – Goo.gl on March 30, 2019, there is now a rapid response from a Nigerian tech startup. No doubt, Google would be leaving shoes to fill by whoever has the guts, and everyone is in this race. Hence, Digital Nation has taken the initiative to set up a new URL shortening service called Varsus.

According to Paul Abioro, the chief operating officer of Digital Nation, who made a statement available said that the company’s short link platform offers similar services as Google’s. But they are coming with more enhanced features not seen on Google.

“Varsus is a URL shortener service packed with many unique features. It has been built with performance in mind. Some of the features include Direct, Frame, Splash, Overlay shortening with powerful dashboard and a detailed analytics for each link. Moreover, with our overlay, you can add advertisements to all short links using a feature from your dashboard.”

Their bet is that Varsus, as a function of its features, would help you in understanding your users and customers, and also increase your conversion. A great feature as described by the website says, “Our system allows you to track everything. Whether it is the amount of clicks, the country or the referrer, the data is there for you to analyze it.”

The chief operating officer further notes that the service will be updated periodically in order to meet the demands of users. We now wait to see if they’ll fill the shoes as expected.